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New Podcast Mastering Retention, Presented by Userwise
It is difficult to overstate the importance of retention to succeeding with a free-to-play game. After all, if players dont stick around, they dont

The Proper Conduct of Brainstorming
This may surprise you, but game design is more than analysis and number crunching. It requires a large element of creativity, and often the best

Data Analysis for Product Managers: Avoiding the Most Common Pitfalls
The best product managers rely on data to inform decisions, learn from the past and plan ahead. Many opt to use some sort of dashboard

How To Start a User Acquisition (UA) Program
A lot of developers worry about user acquisition (or UA), the process by which they attract users to their game. As a discipline, user acquisition

Data Basics for Game Companies
(This short series is written to give some guidance on the basics of working with game data. It gives you some idea of the fundamentals,

When to explore networks outside of FB
Over the years Facebook has become the default source of app installs for many developers. When a game developer starts a market fit, technical, soft,

3 Things Every Product Marketer Should Know: An Artists Perspective
Youve got a great product thats solidly built, plays well, and looks fantastic. Now its time to get more people playing it. You need to

Data Basics for Game Companies: Finale
(This short series is written to give some guidance on the basics of working with game data.Get in touch with us if you’d like to

A Tale of Two Buckets
The documentation of game writing tends to fall into one of two buckets. Bucket one: a messy pile of spreadsheets and text documents generated by

FTUE & Onboarding Whats in a name?
So youve built an awesome game that the team is loving, and your user-testing is returning good results; now its time to release it to